VAC's new campaign reinvigorates basic safe sex messages

Published: October 17, 2014

Original Article:

A CONFRONTING and thought-provoking question that hopes to reinforce a message of condom usage is at the forefront of a new campaign by the Victorian AIDS Council.

“Will You Get HIV Today/Tonight?” is the question being posed to gay men and men who have sex with men (MSM) across Victoria, and the new campaign aims to compliment the VAC’s “Wherever Sex Happens” promotion that ran from 2010 to 2012.

Continuing to educate and promote awareness of safe sex options available to gay men and MSM, this new campaign hopes to reinvigorate the message of condom usage in light of rising numbers of unprotected casual sex in Victoria.

According to the VAC, the importance of reinvigorating condom reinforcement campaigns can not be underestimated, with annual reports providing a context to the prevalence rates of unprotected anal intercourse with casual partners (UAIC), which is the leading cause of HIV transmission in Victoria.

Taking into consideration the fact that there are a growing number of methods adopted by gay men and MSM to prevent contracting and spreading HIV, the campaign’s website also addresses safer sex practices such as sero-sorting and viral load.

Continuing on from the existing campaign, information regarding beats, online cruising and sex-on-premises venues will also be a significant feature of the new VAC effort.

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