Top Latin American Television Companies Commit to Addressing AIDS
BROADCASTERS JOIN GLOBAL RESPONSE TO STEM SPREAD OF HIV AND CHALLENGE STIGMA
Menlo Park , CA, 18 February 2009 – Senior executives of leading media companies from Latin America announced the establishment of the Iniciativa de Medios Latinoamericanos sobre el SIDA (IMLAS) – the first Latin American Media Partnership on HIV/AIDS. This announcement follows a meeting last month held in conjunction with the National Association of Television Program Executives (NATPE) Conference. Organized in response to the Global Media AIDS Initiative (GMAI), a U.N.-supported effort launched in 2004 by the Kaiser Family Foundation together with UNAIDS to mobilize media around the world in response to the pandemic, the new Partnership promotes collaboration and leverages resources among media across the region to increase knowledge and reduce stigma.
Founding members of IMLAS include: Canal 13 (Argentina), Ecuavisa (Ecuador), TC Television (Ecuador), Telefe (Argentina), Televisa (Mexico), TV Azteca (Mexico), and TV Globo (Brazil). The Partnership will work to expand its membership across Latin America, with the goal of uniting the region’s broadcast community in response to AIDS. The GMAI has partnered with Fundación Huésped, a non-governmental organization based in Buenos Aires, to provide day-to-day operational support for IMLAS.
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