LIME is currently running a promotion with its name taken from the title of the song "A yah suh Nice" by Potential Kidd. This promo is targeted at High Schools. http://www.lime.com/jm/news/promotions.jsp
The lyrics to the song however are highly misogynistic and homophobic. The words convey the idea that being a rapist (of women) is preferable to being gay.
Lyrics may be found here (please turn off the volume on your computer as they are highly offensive)
In a country where rape and violence towards women is still a serious issue, using these lyrics as part of a promotion targeted to school children is morally reprehensible.
We ask that LIME immediately change the name of this campaign, and stop their endorsement of the artist.