New pro-gay radio drama targets rural Spanish speakers in Calif.

Published: February 14, 2011

(Fresno, Calif.) A Spanish-language radio drama is aiming to break the silence surrounding homosexuality and its acceptance in California’s rural communities, where thousands of agricultural workers toil in fields while listening to the radio.

The radionovela, “Bienvenidos a Casa,” or “Welcome Home,” which premiered Friday across the Central Valley, tells the story of Carlos, a Latino teen who is rejected by his friends and family for being gay then finds acceptance with his mother and neighbors.

The show will air for nearly two months on Radio Bilingue, a national Spanish-language radio network headquartered in Fresno. A gay-rights group is working to air the series nationally.

Activists say it’s the first time information about lesbian, gay, bisexual and transgender issues is reaching rural Latino farmworker communities in a language and format that’s accessible.

The three-episode radionovela, developed in collaboration with San Francisco State University and California Rural Legal Assistance, was based on input from community focus groups and performed by community volunteers.

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