"I Love My Boo" Campaign focuses on young gay black & Latino men

Published: December 16, 2014

Krishna Stone
Original Article:  bit.ly/1uPRqzR

New York, NY–Gay Men’s Health Crisis (GMHC) launched the "I Love My Boo" campaign in 260 subway stations in New York City running from December 15 to January 15, 2015.  The campaign promotes acceptance and understanding for young gay black and Latino men who are seldom represented favorably in the media.  
The "I Love My Boo" campaign speaks to, and celebrates, gay men of color by highlighting their strength and resilience, rather than only sexualizing gay relationships, with chiseled bodies and glossy imagery. GMHC launched this campaign to feature intimacy and focus on what is possible for gay men of color as they express trust, respect and commitment for one another.
"The timing of this ad campaign coincides with the long overdue dialogue in New York City and across America on race," said GMHC CEO Kelsey Louie. "While one campaign can’t solve the race issues in our city or country, I believe this campaign directly challenges homophobia and racism by demonstrating the fundamental belief that all lives – regardless of the color of your skin or whether you are gay or straight – matter, period. "
The NYC Department of Health and Mental Hygiene released new data in the 2013 HIV Surveillance Annual Report which indicated that disparities continue to persist among Black and Hispanic populations and men who have sex with men (MSM). Despite representing only half of the city’s population, more than three-quarters of new HIV diagnoses in 2013 were among Blacks and Hispanics. MSM continue to represent a disproportionate of new HIV diagnoses (56.8% of the total new HIV diagnoses).

Full text of article available at link below:  bit.ly/1uPRqzR 

Leave a Reply