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Hook-up apps on smartphones continue to be an avenue for HIV health advocates to reach gay men at risk, Bloomberg reports.
Citing surging rates of new infections in gay and bi men 24 or younger, the San Francisco AIDS Foundation and the CDC coordinated an online campaign last month with several dating services to promote testing. The messages, which were donated by the app companies, were seen by 19 million users and more than 30,000 clicked through for more information, Hecht said.
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