Traditionally, communication of HIV prevention strategies has been delivered to young men in a face-to-face format.
New research suggests digital outreach efforts delivered via text messages, interactive games, chat rooms, and social networks may be a more effective way to reach at-risk younger men.
The research review, published in the Journal of Medical Internet Research, found that eHealth interventions are associated with reductions in risky sexual behaviors and increases in HIV testing among men who have sex with men.
Despite decades of outreach and education efforts that have stabilized human immunodeficiency (HIV) infection rates in the U.S., the pace of new infections among men who have sex with men has been steadily increasing, particularly among young adults and racial and ethnic minorities.
“This is a population that is very used to technology, and there is built-in privacy and immediacy with digital communication that may be especially appealing to men who aren’t comfortable disclosing their sexual orientation or their HIV status in a face-to-face encounter,” says lead study author Rebecca Schnall, PhD, RN.
“If we want to reduce HIV infection rates, particularly among younger men, we need to explore the use of technology to meet them where they live — online and on their phones.”
A team of researchers led by Schnall conducted a systematic literature review to determine the effectiveness of eHealth interventions for HIV prevention among men who have sex with men.
Included studies had to be focused exclusively on eHealth, limited to HIV prevention and testing rather than treatment, targeted only to adult men who have sex with men, written in English, designed as experimental or randomized controlled trials, and published between January 2000 and April.
One interactive website, Sexpulse, designed by health professionals and computer scientists to target men who seek sexual partners online, successfully reduced high-risk sexual behaviors.
Another site, Keep It Up! (KIU), used video games to help reduce rates of unprotected anal sex.
A third initiative, a downloadable video game, helped mitigate shame felt by some young men who have sex with men, though the reduction in risky sexual behavior wasn’t statistically significant.
Chat rooms may also help prevent HIV, the study found. When a sexual health expert entered a popular chat room to regularly post information about HIV testing and respond to instant messages seeking information on HIV, self-reported HIV testing among participants in the chat room significantly increased.
On social networks such as Facebook and Twitter, popular individuals can spread HIV-prevention messages to their friends and followers.
The sharing of information about HIV testing via trusted sources on a social network appeared to increase requests for HIV testing kits, one study found.
Another study found that using opinion leaders to disseminate HIV-prevention information via social networks may increase testing rates and bolster condom use during anal sex with partners found online.
“Taken together, the findings from all of these relatively small studies demonstrate the enormous potential of eHealth as a tool to prevent HIV,” says Schnall.
“The task is urgent,” she adds. “Although men who have sex with men represent about seven percent of the male population in the U.S., they account for about 78 percent of new HIV infections among males, reinforcing the need for new approaches to prevention.”