CDC launches bilingual campaign, 'My reasons for getting an HIV test,' in Latino LGBT community

Published: June 12, 2013

The U.S. Centers for Disease Control and Prevention (CDC) on Thursday launched a bilingual AIDS prevention campaign aimed at Latino LGBT people, Reasons/Razones.

In 2011, Latinos accounted for 21 percent of new HIV infections and, according to the CDC, 70 percent of HIV-positive Latino gay and bisexual men between the ages of 18 and 24 do not know their status.

"Miami is a focus city for the campaign, with billboard and transit advertising in key neighborhoods and community outreach activities planned," writes CDC spokeswoman Lorrie Alvin. "Campaign messages will also appear nationwide in online and mobile ads and at major Gay Pride events."

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