In an attempt to reach a wider audience, many HIV/AIDS awareness campaigns are using creative techniques to send a positive message about HIV prevention and treatment. Here are five interesting ways people are fighting the disease around the world:
1) In the village of Corozal in Honduras, members of the local Garifuna tribe use musical performance and theater to promote HIV awareness. According to NPR, the Garifuna have an HIV rate that is five times higher than the national rate. In order to combat the rampant spread of the disease, members of the community have formed a theater troupe that puts HIV on mock trial in community shows. Health ministry officials in the capital of Tegulcigalpa are conducting research with the CDC to determine the program’s effectiveness.
2) Project Indulge, a new campaign by the Filipino nonprofit Love Yourself Inc., uses images of attractive and mostly-nude young men along with witty copy to promote HIV testing and awareness. Love Yourself, whose mission includes promoting healthful sexual practices and positive self-love messages among Filipino youth, partnered with the advertising agency Campaign and Grey to launch Project Indulge in early 2013. According to Love Yourself Inc, the campaign "suggests that people include regular HIV testing as part of their personal grooming routine to stay healthy and sexy."
3) The Condom Tree Program was started in 1998 as a regional effort to combat sexually transmitted infection (STI) transmission among Indigenous Western Australians. Condoms placed in PVC pipes that are painted by members of the community are tied to tree branches in popular meeting spots. Nindilingarri Cultural Health Services, part of the National Aboriginal Community Controlled Health Organization (NACCHO), is responsible for the project.
Full text of article available at link below –